The rapid strides that has been made lately due to recent
technologies has helped in making the world become more of a global
village. You can now reach almost anyone on planet earth that has access
to the internet via social networking websites. As we embrace these
technologies, it is important to maximize its potential by placing more
emphasis on the networking potential of social media websites.
You don’t have to sweat the small stuff trying to meet people in
person because you can meet them online. Join me as we explore how to
make friends and prospective clients on the second most visited place on
earth – social media.
Define your value proposition: many people want to
meet influential people but few have a clear cut definition of the value
they will add to the relationship. Business people want to connect with
those people who have something to offer. The offering could be a
contact or a contract. It has to be something that will make them
improve their profit margin directly or indirectly. It is sensible to
seek to become the kind of person you want to attract.
Respect people’s time: In the business world, time
is money. if you are connecting with a business person, respect his/her
time. Business people, often times are busy, so save them the time of
unnecessary conversations. Always go straight to the point. Reach them
only when it is necessary.
Build strategic alliance: you may not achieve much
by assuming your end users will find you. Go to where they are and
strategically positions. Join groups your target audience belong to and
provide some free services to bait them into becoming loyal customers.
Connect with your target audience:
Choose the right channel: LinkedIn is designed for
professional interactions. Facebook is best for connecting with family,
friends and personal contacts. Twitter is the best channel for
broadcasting short messages and building thought leadership. Blogs are
best for sharing long intellectual thought with your audience.
SW SW SW SW: this means some will, some won’t, so
what, someone is waiting. When you are trying to connect with someone
who does not know you in person, there’s no guarantee he or she will
connect with you. Don’t bug them. If they don’t add, accept or follow
you, just move on to the next person on your list. It is not every
person you want to to connect with that will be willing to connect with
you. So when they reject your offer, don’t take it personal.
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